Highlights

COLOR & SHINE: This high-pigment, high-care permanent non-drip color for African-American hair features color & shine boosters & up to 100% gray coverage in an anti-drying creme gel with hydrating olive oil.

GO INTENSE FOR FAST, VIBRANT RESULTS: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.

VIBRANT & CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent & fade resistant dyes to reviving colors, with shampoo-in, spray & conditioning color options.

UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.

SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.

Description

Get the bold hair color you want without damaging your hair with Dark & Lovely Go Intense! Ultra Vibrant Permanent Hair Color. This at-home hair color treatment is great for helping you get the bold color and brilliant shine you want without drying out your hair. The anti-drying creme gel is infused with olive oil to help soften hair, while the bold pigment offers intense results. Great on curly and coarse hair textures, this permanent hair color offers up to 100% coverage of gray hair.

Dark and Lovely Go Intense! Ultra Vibrant Permanent Hair Color Dark and Lovely Go Intense! Ultra Vibrant Permanent Hair Color